Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?
Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.
Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.
However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.
Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.
In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.
Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
Television screens, newspapers, buses, and almost all city streets are flooded by all kinds of advertisements. This has both advantages and disadvantages to consumers who are unavoidably influenced, though the degrees vary from person to person.
Because of the advertisements placed by many competing companies, consumers are able to learn about certain new products rapidly. If a product happens to be what some consumers need, they might be attracted to make a purchase and have trial use. If it turns out to be really good, people would set about recommending it to friends and the sales of this product will go up very quickly. So, we see this is a win-win situation both to consumers and manufacturers and we also see that consumers are not just influenced profoundly all at once. It takes time for them to establish faith in the advertised products.
Every year billions of dollars are spent on advertising. Many approaches are used to persuade consumers to buy a product. Some seem to work better than others.
One approach, for example, is to try to make the reader or viewer identify with the people shown using the product. These people seem to be glamorous, loved, successful, elite, clever, or sexy. Supposedly, anyone who uses the product can expect the same reward. Another approach is to let the product speak for itself; people are attracted to scrumptious food, beautiful clothing, and sleek new cars. Sometimes good prices and special deals are the focus. Ads for complicated products, such as computers, may provide a lot of information. Endorsements by celebrities are especially common.
In general, many of the ads succeed. People do tend to buy what they see advertised. However, some advertising can backfire. People may be offended, for example, by ads that are overly sexy or ones that viciously or sarcastically attack competitors' products.
Advertising can be a useful aid for the consumer. It helps a person learn what is new or in style or handy to have around, what things cost, and where to buy them. To use this information effectively, however, a person must learn to look past the emotional appeals and find the facts.
Nowadays there is more and more TV advertisement, and there is a lot of misinformation in some of these advertisements. Some people think that consumers have the right to know the correct information and that government should restrict the contents of these advertisements. What is your opinion?
No one can avoid being influenced by advertisements and advertising exerts a tremendous influence on us. Recently, there are people who are of the opinion that public has the right to know the correct information of the advertisements and government also should restrict the contents of these advertisements. Personally I agree with this opinion for the following reasons.
In the first instance, consumers have the right to know the correct information before deciding on whether to buy them. Advertisements are highly information that helps people to make choice before they go to buy what they need. If the advertisement exaggerates the products it also will persuade people into buying things, which they don’t really want.
Secondly, any misleading advertisements will lead to the marketing tricks, causing chaos in the market. Too many misleading advertisements are barrio to distinguishing between decent products or products of bad quality. His bread in truth is made with soy flour, while he advertises it as white bread. These misleading information causes illegal competition.
Last but not least, government should stipulate laws in consumers’ interests. According to the laws, advertisements must be truthful. If the advertisements mislead consumers, government can impose great fine on them to set a lesson.
In general, the role of advertisements is inevitable and undeniable. A good advertisement can be a bridge between business and consumers and helps keep business moving. So we need correct information and government also needs to restrict the contents of advertisements. Let misinformation of advertisements be far away from us.